Customer story

Guest engagement transformation for a luxury hotel group

Marketing, membership, engagement and data brought together on Dynamics 365 and Customer Insights.

The customer

A prestigious international luxury hospitality group creating highly personalized guest experiences across a select portfolio of globally renowned properties.

The problem

Personal service at the highest end cannot run on disconnected guest data.

What we built

We are leading a multi-wave guest engagement transformation on Microsoft Dynamics 365 and Customer Insights, spanning marketing, membership, customer engagement, data and digital experience.

What changed

  • Room-proposal creation time reduced after go-live
  • Guest data unified across properties
  • Multiple workstreams delivering in parallel

Built with

  • Dynamics 365 Customer Insights
  • Dynamics 365 Customer Service
  • Dynamics 365 Marketing