More revenue, better margin, sharper execution — from the plan to the shelf
Margin pressure, retailer demands, and supply chain volatility are forcing Retail and CPG leaders to do more with less. We connect planning, operations, and customer engagement on Microsoft — and deploy AI where it improves revenue, margin, and execution.
Whether you run stores or sell into them, the pressure lands in the same four places.
Retail
Margin pressure
Inventory position
Workforce productivity
Customer retention
Consumer goods
Trade spend effectiveness
Retailer relationships
Forecast accuracy
Promotional performance
Where we're different
Plans the retailer, the brand and the shopper all win from
AI-enabled joint business planning
Triple Win
Cross-analyses shopper, retailer and brand needs, then proposes a joint business plan that works for all three — so the account team walks into the retailer meeting with a plan the buyer wants to sign.
→Planning, data and workflow in one place
→Planning spreadsheets retired
→Account plans built the same way every time
Shopper insight, in the plan
Voice of Shopper
Consolidates shopper research, panel data and customer feedback, then writes the narrative a category team can act on — while the promotion, the forecast or the range review is still open.
→Research consolidated in one narrative
→Insight reaches the plan in days, not quarters
→Paired with Voice of Customer for your largest retailers
For retailers
Store to doorstep
For VPs of Stores and Operations: the store floor, the stockroom and the fulfilment promise, run on the same platform as the rest of the business.
Store operations
Task management, store audits and field visits on one platform, so head office and the store floor work from the same list.
Inventory visibility
One view of stock across stores, DCs and in transit — fed by point-of-sale integration so replenishment runs off what actually sold.
Workforce & labor
Copilot and agents take the admin off store managers, and scheduling follows footfall rather than habit.
Merchandising execution
Planograms, promotions and resets tracked through to the shelf, with photo evidence and exceptions routed to the right person.
Omnichannel service
A contact center and store associates who see the same orders, returns and loyalty history — whichever channel the shopper picked.
Returns & fulfillment
Buy online, pick up in store, ship-from-store and returns orchestrated by Intelligent Order Management, not by phone call.
Retail media
First-party shopper data on Customer Insights, segmented and activated for retail media and brand partners.
Loss prevention
Anomaly-detection agents flag unusual refunds, voids and stock movements for review before they become shrink.
Where we win
The business outcome first — and the Microsoft platform that delivers it.
One view of the customer
Sell and serve from one customer record
Sales, service and marketing working from one account history instead of three — replacing Salesforce, ServiceNow and homegrown CRM with a single estate and the change management to make it stick.
→One customer record across regions
→Licence spend consolidated
→Adoption that survives go-live
Built on Dynamics 365 Sales · Customer Service · Contact Center · Dataverse · Power Automate
Margin, protected
AI where it moves revenue and margin
Most consumer goods businesses have a shelf of stalled AI experiments. We ship the two that matter into the day job — pricing, quoting, planning — governed and measured.
→Pricing turnaround in minutes
→Margins protected through better visibility
→ROI you can report
Quotes in minutes instead of days — a homebuilding and building products quotation agent
Built on Copilot Studio · Microsoft 365 Copilot · Azure AI Foundry · AI Builder
Perfect orders
Orders, inventory and finance you can see
Finance, supply chain and order orchestration on one platform — replacing aging ERP and the spreadsheet layer that grew around it.
→Fewer perfect-order failures
→Supply chain you can see
→Reconciliation handled by agents
Built on D365 Finance & Supply Chain · Intelligent Order Management · Power BI · Microsoft Fabric
Earn the shopper
Shoppers who come back
Segmentation, journeys and loyalty nudges that run off live behaviour rather than last quarter's export.
→Personalization at scale
→Retention you can measure
→Marketing and service telling one story
Built on Customer Insights — Data · Customer Insights — Journeys · Power Pages · Copilot
What good looks like
One connected platform means the shopper signal, the joint business plan and the order that ships on Friday are finally the same conversation.
End to end, on one platform
Marketing, service, sales and operations sharing one data model — so a shopper insight reaches the plan and the plan reaches the order.
Marketing
→Personalized journeys at scale
→Shopper segmentation on Customer Insights
→Loyalty and retention nudges
→Retail media activation
Customer service
→Omnichannel contact center
→Copilot agent assist
→Order and returns case management
→Self-service knowledge
Sales & growth
→Joint business planning
→Account and broker management
→Guided B2B and wholesale selling
→Quote-to-cash workflows
Operations
→Supply chain resilience
→Intelligent order management
→Point-of-sale integration
→Store and field operations
More from our agent library
Agents already built for consumer goods
Built on Copilot Studio, Power Automate and Dataverse — adapted to your data rather than started from scratch.
Insight
Voice of Customer
Summarizes the top priorities of your largest retail customers across markets, in one place.
Planning
Customer Categorization
Scores accounts by will, skill and strategic importance so coverage models are based on evidence.
Supply chain
Supplier Communications
Reads vendor email, applies purchase order changes and chases the follow-ups nobody enjoys.
Finance
Account Reconciliation
Reconciles ledger to subledger, flags exceptions and recommends the correction.
Operations
Approvals
Structures and routes internal asks — trade spend, pricing, project sign-off — for quick action.
Operations
Expense & Time
Drafts time entries and expense reports from calendars, receipts and shared mailboxes.
The AI Flight Path
Fewer than one in five AI initiatives ever reach core processes. Five pillars are how we close that gap.
1
Embedded AI training
Your people learn on your use cases, not a generic course.
2
Rapid delivery of use cases
Working capability in weeks, iterated in production.
3
Enterprise governance
Security, data boundaries and responsible AI signed off before scale.
4
Structured adoption
Champions, comms and workflow changes so the tools get used.
5
Measurable ROI
Reporting that shows what the AI programme returned, by use case.
Most Retail and CPG organizations already have the data. The challenge is turning that insight into decisions fast enough to impact the next promotion, forecast, or customer conversation. That's where AI starts creating measurable value.