Hummingbird

Solution

AI media assessment platform for a global bedding manufacturer

Multimodal AI that reads advertising assets, scores share of voice and calculates co-op reimbursement for human review.

The customer

A Fortune 500 bedding manufacturer with a broad brand portfolio and an extensive international retail and distribution footprint.

The problem

Co-op advertising rebates worth roughly $200M a year were assessed by hand, asset by asset.

What we built

We built a platform that ingests advertising assets, extracts evidence across video, audio, image and text, applies the customer's share-of-voice methodology and produces a reimbursement figure with a Dataverse evidence trail.

What changed

  • Evidence extracted across video, audio, image and text
  • Scoring methodology applied consistently
  • Every decision traceable for human review

Built with

  • Azure AI
  • Microsoft Copilot Studio
  • Dataverse
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