Hummingbird

Offer · Revenue Transformation

Member Outreach & Engagement

Turn required member communication into personalized, event-triggered journeys that drive better health outcomes.

Format

60-minute envisioning session to start

Who it's for

Payer marketing, member experience and care management leaders

Investment

Contact us for pricing

The problem

Health plans have to engage members — preventive care, care coordination, inquiries. But generic mailers and siloed channels leave members confused and disengaged. Plans reach out after issues have escalated, refills and screenings are missed, and the fallout shows up as lower CAHPS scores, higher churn, avoidable ER costs and widening health disparities.

What we do

We orchestrate personalized, event-triggered member journeys on the Microsoft cloud: unify member data into a single actionable view, replace batch blasts with predictive omnichannel journeys, and layer agentic AI to automate proactive nudges and routine inquiries.

What you get

  • Unified member data powering a single view across the plan
  • Predictive, event-triggered journeys instead of batch blasts
  • Proactive nudges that close care gaps and improve adherence
  • Higher CAHPS scores, stronger retention and protected revenue
  • Equity-focused outreach that reaches every population
  • Lower cost through avoided emergency visits and earlier intervention

The Microsoft stack behind it

Hub
Dynamics 365 Customer Insights – Journeys & Data
Spoke
Dynamics 365 Customer ServicePower Automate / Power AppsMicrosoft Fabric for Healthcare
Secondary
Copilot StudioAzure AI